Our Story

Petiole is an award-winning agtech company that was started when co-founders Andrii and Maryna decided to help their friend Vyacheslav, who worked as an ecologist at the Institute of Evolutionary Ecology in Ukraine. Vyacheslav struggled with measuring the area of poplar leaves, and Andrii and Maryna realized that existing solutions like leaf area meters or software like ImageJ were not effective, affordable, or accurate. They founded Petiole to address these problems and provide a better solution for collecting leaf area data.

Anticipating a future with high-throughput plant phenotyping of structural and functional plant traits, the they designed and developed a mobile application called Petiole Pro. This app is built with sustainable agriculture in mind and includes the world’s most accurate digital leaf area meter and other modules based on computer vision, machine learning, and artificial intelligence. These modules follow a scalable approach and are available 24/7.

Here at Petiole, we are motivated to empower global communities by increasing access to innovative agtech solutions for our customers around the world.

Our Vision

We are here to be a world leader in sustainable agriculture technologies, positively impacting the lives of growers.

Our Mission

We want to accelerate the global shift to the use of digital agronomy tools by creating a smartphone solution for plant phenotyping that is more accessible to all

Our Core Values

Be honest with yourself.

Be resilient in any storms.

Be persistent in working on your masterpiece.

Be simple, even if you are surrounded by complexity (it’s a talent, we know!).

Be diverse, remembering that we are all different.

Team

Maryna Kuzmenko, Chief Executive Officer

Maryna provides strategic direction to the development of Petiole in its revolutionary role. She is a lawyer who earned her Ph.D while living in Ukraine. Maryna was involved in the R&D of several novel developments and worked for the Ukrainian government as well as commercial companies.

After moving to the United Kingdom, Maryna has obtained IEMA Foundation Certificate in Environmental Management and currently is focused on the business side of Petiole. She gained over 7 years of experience in agtech. She represents Petiole at agtech events, manages partnerships, and works on ensuring customer success.

Maryna was honoured to be a pre-selected participant in the “Women in Agritech” Global Business Innovation Program in the Netherlands, organized by Innovate UK.

In her spare time, she runs a project called Agfluencers to empower female leadership in sustainable agriculture and supports ESG initiatives at Hello Sustainabiliy.

Andrii Seleznov, Chief Technology Officer

Andrii drives innovation, provides leadership, and steers Petiole’s technical growth. He is the sole author of all of Petiole’s algorithms, software, and hardware solutions.

Andrii began his career as a software engineer over a decade ago. After obtaining a Tier 1 Exceptional Talent Visa in Digital Technologies in 2016, he moved from Ukraine to the United Kingdom. His work has focused on developing uniquely sustainable products and processes in the agtech and agri-food sectors.

Andrii has represented Petiole on several pre-selected Global Business Innovation Programs and brought Petiole App and Petiole Pro to Canada, Colombia, India, Kenya, and Germany. Additionally, he received a full bursary to participate in the Global Entrepreneurship Summit in India in 2017.

He has worked with academia and industry, assisting them with the innovation offered by Petiole and facilitating cutting-edge plant science research and plant phenotyping opportunities with a global impact.